Negotiation Training for Real Estate
Negotiation is a life skill. When we “negotiate” with someone, we are actually trying to influence or persuade them to agree with or do something. Negotiation training is provided by universities and colleges, as well as by private companies around the world. Corporate America businesses spend millions of dollars on negotiation training each year to ensure the best results are achieved for their companies.
In real estate, negotiation is the fundamental skill necessary for success because real estate agents negotiate in so many different ways:
- With their Broker
- With other agents
- With clients including home buyers and sellers
- With third parties such as home inspectors, appraisers, title companies, etc.
- And FOR clients, which is the most important!
Learning professional negotiation strategies will provide the following benefits for real estate agents:
1 – Better results and control through higher skill level
2 – More confidence in all negotiation situations, both professional and personal
3 – More persuasion and influence with others, both professional and personal
4 – Better knowledge of how to get more and give less
5 – Better knowledge of how to get important information
6 – Better relationships through trust and collaboration
7 – More pride and professionalism in offering clients superior value
8 – More effective negotiation techniques with all types of negotiators including tough, aggressive negotiators
9 – More repeat business transactions due to higher satisfaction with other party
10 – Fewer or NO deadlocks or lost deals
11 – Better knowledge of how to plan for success
12 – New positive paradigm on negotiation
Real estate professional who have completed our Certified Negotiation Expert® training report the following:
- 92% of CNE agents feel the CNE course was a wise investment
- 89% of CNE agents say they have more confidence in their negotiation capabilities
- 86% of CNE agents believe they have a higher level of professionalism
- 85% of CNE agents believe the course value was outstanding
- 85% of CNE agents get better results for their real estate clients
- 82% of CNE agents are recommending the CNE course to other agents
- 81% of CNE agents get better results for themselves
- 75% of CNE agents feel the CNE designation helps separate them from the crowd
Real Estate Negotiation Institute has over 50 years of professional negotiation experience as well as proven negotiation tactics, negotiation tips and insights in the negotiation process. These approaches help agents achieve superior results for their clients and themselves. Join the thousands of agents around the country who are reaching new heights in their real estate career!











